WIC Webinar Available

WIC Improving Health for Infants & Young Children

Thursday, August 10, 2017 at 3:00 Eastern

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is our country's premier public health nutrition program. In recent years, WIC caseload has been declining and fewer eligible families are coming to WIC. The National WIC Association (NWA) is leading a national, multi-year, multi-platform advertising and outreach campaign. Through conversations with WIC directors and health care providers as we develop this campaign, we have learned that providers are hungry for information about WIC.

There is a huge amount of evidence that participation in WIC leads to better health outcomes for mothers, infants and children. Mothers who participate in WIC are more likely to receive prenatal care and carry their pregnancies to term. Infants are more likely to be born at a healthy weight, and children on WIC learn healthy habits and arrive to school ready to learn. WIC is the country's largest breastfeeding program, helping mothers meet breastfeeding goals and improving breastfeeding rates.

In this webinar, we will discuss the four pillars of WIC (the prescriptive food packages, breastfeeding support, nutrition education, and referrals to health and social services), the national advertising and outreach campaign, the benefits of participating in WIC, and tools and resources NWA has available for health care providers to help identify potentially eligible WIC participants and make referrals. Session attendees will leave with a greater understanding of what WIC offers, how WIC can be integrated into patient care, and how to refer to WIC. They will have solid action items to take back to their home practices.